Feed management, BuyNow software and product data pioneer FusePump has undergone a rebrand as part of the Wunderman Thompson Commerce…
Three-quarters (74%) of retail shoppers abandon purchases after adding items to a shopping cart. What’s interesting for us are some of the reasons behind these pretty shocking statistics. Here are three of the top reasons given for cart abandonment, and some thoughts on how BuyNow helps to close the loop.
Product data feeds are the hidden drivers of digital commerce. Without realising it, you’ll almost definitely have seen something today that owes its existence to a data feed: perhaps a Google Shopping ad, a retargeting message, or an affiliate ad. But what about the future?
There’s been plenty of chat in the digital marketing media about the emergence of the ‘Buy Now’ button – we’ve done it too….