Brands that don’t sell directly miss out on opportunities every day, as engaged customers browse and research products but have no clear path to purchase. Brand assets don’t convert to sales.
BuyNow closes the loop. With data gathered from retailers every hour, FusePump’s BuyNow solution gives customers live product prices and a simple purchase journey – driving sales for brands.
What can BuyNow do?
BuyNow shortens and simplifies customer journeys from any digital channel. So, rather than just hoping that customers remember your marketing efforts, BuyNow can channel engaged customers directly to purchasing options.
- Live offers – updated every hour
- Turn your brand website into a shoppable site
- Where To Buy store locator shows offline purchase options
- Promote offers in all off-domain channels, including social media
- Use simple tools for custom lightbox design
- Create trackable links
- Analyse and optimise marketing ROI
BuyNow buttons on-site and across the digital world
With FusePump’s BuyNow solution any time a customer interacts with your brand, wherever they are browsing, they have the opportunity to shop.
BuyNow buttons on your website can drive significant revenue. Some of the key options and features of the on-site solution are outlined below, and your FusePump team will be happy advise you on how to make the most of on-site BuyNow.
- Where to Buy
- Full Page
If your brand doesn’t have a dedicated website, FusePump’s BuyNow solution offers customisable campaign landing pages. Each brand has the ability to create multiple landing pages for each campaign, and A/B testing can be done to test their effectiveness.
- Campaign focused
- Retailer First Layout
- Product First Layout
- Implement across channels
With BuyNow integrated into your emails you can share up-to-date offers as part of a newsletter, and send relevant offers to different segments.
BuyNow enables you to create compelling display assets, complete with live product information. There are ad templates and fully customisable features within the Ad Creator tool on the BuyNow platform. This can all be controlled in real-time.
BuyNow can help you to optimise paid search campaigns by giving the customer real-time product pricing. BuyNow can increase generic keyword performance and improve return on investment for Paid Search spend.