Smartphone use and mobile shopping have been major drivers of Google Shopping’s growth. Over 50% of Google Search ad clicks were from mobile phones in Q4 2016. Images (and PLAs) have quickly become the currency of advertising on mobile.
Over the last couple of months, FusePump’s Feed Management department has been restructured to support our clients more effectively.
The Client Services team has been split out into two teams: Client Success and Client Support. This will give more strategic and proactive support to clients, as well as greater ability to react to day-to-day issues.
Three-quarters (74%) of retail shoppers abandon purchases after adding items to a shopping cart. What’s interesting for us are some of the reasons behind these pretty shocking statistics. Here are three of the top reasons given for cart abandonment, and some thoughts on how BuyNow helps to close the loop.
Product data feeds are the hidden drivers of digital commerce. Without realising it, you’ll almost definitely have seen something today that owes its existence to a data feed: perhaps a Google Shopping ad, a retargeting message, or an affiliate ad. But what about the future?
Titles let Google know whether or not your ad is relevant to a search query and specific titles allow traffic to be directed to the right products. Not only that, but a good product title will entice more of the right shoppers to click on your product.
The changes might seem trivial, but the latest news from Facebook and Google has got industry experts considering the wider…