Feed management, BuyNow software and product data pioneer FusePump has undergone a rebrand as part of the Wunderman Thompson Commerce (WTC) stable of companies.

The development outfit, which in 2009 launched the world’s first product data feed management solution, is now known as Commerce Data Management (CDM) under the Wunderman Thompson Commerce brand.

FusePump was actually acquired by Wunderman, part of the global WPP network, in 2014. Then, in 2018, a number of WPP companies, including ecommerce specialist Salmon, POSSIBLE Commerce, Marketplace Ignition and FusePump, were formerly merged and rebranded under the Wunderman Thompson Commerce banner.

Dwayne Manzano, former Head of Delivery and Operations at FusePump and now Head of Commerce Data Management at Wunderman Thompson Commerce, points to exciting times ahead for existing FusePump clients and others familiar with the company:

“Together with our partner agencies, we now form a creative, data and technology consultancy built to inspire growth through end-to-end ecommerce solutions globally. Whilst we still offer the same high impact services and support that our clients are familiar with through FusePump, this powerful new foundation gives us the capability to deliver much more for their business, at greater scale and pace – with access to some of the sharpest people around, in commerce, technology, data and creative services.”

You can view the Commerce Data Management service page at https://www.wundermanthompsoncommerce.com/en/what-we-do/data-services/commerce-data-management/.