FusePump Client Testimonials
We’ve worked with FusePump for 6 months and have now successfully integrated over 2,500 products into Rakuten’s Play.com Marketplace. We’re looking forward to optimising our listings and seeing some great sales over Christmas 2012
Rebecca Mitchell - Modelzone
FusePump assist notonthehighstreet.com with their product data extraction and distribution. The Google Shopping channel integration, or Google Product Search as it’s now known, has become a far more productive channel for us because of the optimised integration FusePump has achieved. As a result of increased product visibility, we have seen an increase in consumer click through compared to peak levels in Christmas 2011, August and September 2012
Jim Warren, Senior Marketing Manager, Online Acquisition
The FusePump MCMP makes it easy for us to analyse and compare product performance data – including earnings per click and sales volumes – across all channels, including the affiliate sector. By using the platform we can clearly see if certain products should be optimised for a specific channel, or removed altogether.
Richard Garrod, Marketing Director, Chemist Direct
Since FusePump and Orange formed their partnership we have seen conversion rate increase by 164%. The flexibility of the FusePump FeedCreator gives affiliates the tools to develop highly targeted and up to date content pages with ease, freeing up time to focus on other tasks such as marketing, social media and SEO. FusePump has allowed affiliates to gain access to a wide portfolio of powerful content creation tools such as the Feed, Dynamic Widgets and AdCreator all which have received praise from the affiliate base.
Stuart Kilroy, Head of Affiliates, EverythingEverywhere
It’s been great to have somebody that can respond really quickly to both our own and our publisher’s needs, and act really quickly if there’s an issue. Given the fluid nature of the travel and leisure sector, agility is crucial and FusePump has been really flexible in moving with us. They are really good at understanding what we need, and how we need it, and then coming to us with solutions rather than trying to sell us something.
Lina Patel, Affiliate Partnerships Manager, lastminute.com
FusePump deliver and maintain a first class product feed for Marks and Spencer. We have seen a significant increase in revenue year on year via one of the UK’s top affiliate networks since we integrated the FusePump feed with them. We look forward to further revenue and ROI benefits from FusePump services in the future.
Matthew Legge, Senior Marketing Manager, Marks & Spencer
I knew about FusePump’s online advertising solutions through my previous work at DGM and via the IAB’s Affiliate Marketing Council. Initially, we weren’t sure how product feeds could be created and used within our sector. FusePump consulted on both data structure and application before building our solutions. We've now deployed a new feed, as well as affiliate widgets, which make it easy for the affiliates to utilise the feed data without requiring any technical integration skills. These have proved highly engaging and successful; converting around 1.17% of all clicks to sales, so far. To Sky, this represents a significant increase in terms of consumer engagement and affiliate earnings per click (EPC). We have been very happy with FusePump’s comprehensive service and also the results that they have delivered. We would highly recommend their consultative approach and technical know-how.
Helen Southgate, Online Marketing Controller – Strategy & Planning, BSkyB
FusePump Partner Testimonials
Fusepump have been flexible and helpful in making amendments to our clients’ feeds in order to help us increase match rates. FusePump are able to change taxonomy and add more product details as requested by Pricegrabber. This helps us integrate clients better.
Wendy Swallow, Account Manager, PriceGrabber.com
FusePump produce high quality data feeds. Their efficient and comprehensive service offers our clients an end to end managed solution for their data feeds. We would highly recommend them to any e-commerce business considering affiliate-marketing, or to companies who require more specialised and tailored online feed solutions
Sanjit Atwal, Network Director NW Europe, TradeDoubler
“FusePump set the industry standard when it comes to high-quality data feeds. The comprehensive feeds they provide allow our publishers to select and maintain the highest converting advertisement content. Their cutting edge innovations with banner advertising and widgets have made them the agency of choice for many big name consumer brands."
Daniel Powel, Solutions & Operations Director, Commission Junction
The Body Shop upgraded their affiliate offering 10 months ago with the full suite of FusePump marketing tools including the affiliate marketing hub. The Body Shop wanted us to push this from the word go. The hub has been a real focus for our affiliate programme during this time. It has allowed us to run effective affiliate recruitment and retention campaigns, publicise offers directly and keep the affiliates engaged and updated all in one place. Always happy to develop the hubs offering, FusePump were recently able to quickly add the data-feed driven Coull video technology, giving affiliates another great way of promoting The Body Shop products. The team effort helped us win the best managed affiliate programme at the A4U Performance Marketing awards this year!
Verity Beard, Senior Account Manager, TradeDoubler
An on-going and constant issue for travelsupermarket.com is non-complete data in varying formats, which makes it more difficult to integrate new sites efficiently. FusePump data feeds, with full inventory of products, brochure content and images allows for a smoother integration. Ultimately, this results in increased sales and revenue for everyone involved!
Cressida Sergeant, Head of Commercial & Partnerships, TravelSupermarket.com
Working with FusePump has been really simple. They’ve been responsive to our data integration needs, meaning we can get clients into retargeting quickly. We’ve worked with FusePump to on-board 6 clients so far. FusePump’s excellent technology and account managed service ensures a high percentage of products are made available for effective retargeting
Julien Herbin, Implementation Engineer, Criteo