The FusePump MCMP makes it easy for us to analyse and compare product performance data – including earnings per click and sales volumes – across all channels, including the affiliate sector. By using the platform we can clearly see if certain products should be optimised for a specific channel, or removed altogether.
Richard Garrod, Marketing Director, Chemist Direct
At Pierre et Vacances our product availability changes frequently and we need to know that our data is of the highest possible quality. Since working with FusePump we have noticed a significant improvement in our product data – our products are now much more visible online in the various channels. We have also been very impressed with the dedication and efficiency of the Account Management team and their ability to resolve issues so quickly.
Camille Salançon, International Online Acquisition Manager, Pierre et Vacances
Since FusePump and Orange formed their partnership we have seen conversion rate increase by 164%. The flexibility of the FusePump FeedCreator gives affiliates the tools to develop highly targeted and up to date content pages with ease, freeing up time to focus on other tasks such as marketing, social media and SEO. FusePump has allowed affiliates to gain access to a wide portfolio of powerful content creation tools such as the Feed, Dynamic Widgets and AdCreator all which have received praise from the affiliate base.
Stuart Kilroy, Head of Affiliates, EverythingEverywhere
We want Hotelopia to be a global company and to achieve this we need to be able to distribute our product information to all of our affiliates, both nationally and internationally, in the correct way. FusePump have enabled us to distribute our product data in five different countries so that all of our international affiliates can promote our hotels. Thanks to FusePump’s technology and the support of their team, the management and distribution of our data has been quick, easy and effective, resulting in an increase in both traffic and sales at an international level.
It’s been great to have somebody that can respond really quickly to both our own and our publisher’s needs, and act really quickly if there’s an issue. Given the fluid nature of the travel and leisure sector, agility is crucial and FusePump has been really flexible in moving with us. They are really good at understanding what we need, and how we need it, and then coming to us with solutions rather than trying to sell us something.
Cath Kidston already had a strong online presence but we were keen to enhance our visibility in as many channels as possible. Since working with FusePump we have really noticed the difference that high-quality product data feeds can make as our products have become more prominent in search results, which has led to an increase in both traffic and sales.
FusePump have provided us with a product data feed that we can trust, and that’s the most important thing. It means that we can be confident that whoever accesses our product is getting the best, and most relevant, information. It offers quality, reliability and peace of mind. At notonthehighstreet.com we’re really happy to be using the product data feed provided by FusePump. Whether working with affiliates, or any of Google’s services, it always provides us with exactly what we need
John Ashton, Digital Marketing Executive, notonthehighstreet.com
FusePump deliver and maintain a first class product feed for Marks and Spencer. We have seen a significant increase in revenue year on year via one of the UK’s top affiliate networks since we integrated the FusePump feed with them. We look forward to further revenue and ROI benefits from FusePump services in the future.
Matthew Legge, Senior Marketing Manager, Marks & Spencer
At Worten we are very focused on increasing and improving our products’ online presence so it is vital to ensure that we not only use high-quality data but also that our product information is distributed across the various online channels correctly and accurately. To achieve this we chose to work with FusePump. They have made sure that our data feeds are of the highest possible quality and optimised for distribution. Since working with FusePump our online presence and visibility has increased, leading to improved traffic and conversion levels. Their account management service is excellent and as a client we are very satisfied working with them.
Martin Leclerq, Affiliate Marketing Manager, Worten
I knew about FusePump’s online advertising solutions through my previous work at DGM and via the IAB’s Affiliate Marketing Council. Initially, we weren’t sure how product feeds could be created and used within our sector. FusePump consulted on both data structure and application before building our solutions. We've now deployed a new feed, as well as affiliate widgets, which make it easy for the affiliates to utilise the feed data without requiring any technical integration skills. These have proved highly engaging and successful; converting around 1.17% of all clicks to sales, so far. To Sky, this represents a significant increase in terms of consumer engagement and affiliate earnings per click (EPC). We have been very happy with FusePump’s comprehensive service and also the results that they have delivered. We would highly recommend their consultative approach and technical know-how.
Helen Southgate, Online Marketing Controller, Strategy & Planning, BSkyB
“Before working with FusePump, the Orange mobile site was unable to display its entire range of products. Working with FusePump has allowed us to enhance our mobile site and we are now able to offer the entire Orange product inventory to our customers. The difference this has made is clear from the 250% increase we have seen in the number of registrations. As we continue our relationship with FusePump, we are hoping to improve the conversion rate further.”
Estibaliz Padilla Sánchez, General Manager, Orange Spain
FusePump assist notonthehighstreet.com with their product data extraction and distribution. The Google Shopping channel integration, or Google Product Search as it’s now known, has become a far more productive channel for us because of the optimised integration FusePump has achieved. As a result of increased product visibility, we have seen an increase in consumer click through compared to peak levels in Christmas 2011, August and September 2012
Jim Warren, Senior Marketing Manager, Online Acquisition
Naturally, we want our affiliate marketers to have access to all of our content, particularly any promotions that we are currently running. However, we also want the affiliates to be able to pick and choose the content that is most relevant to their site and it’s fantastic that the FusePump tools offer them the flexibility to choose the adverts and widgets they create, as they can personalise our promotions in a way that suits their site content and target audience
Justin Joyce, Digital Marketing Manager, Thorntons
FusePump Partner Testimonials
FusePump produce high quality data feeds. Their efficient and comprehensive service offers our clients an end to end managed solution for their data feeds. We would highly recommend them to any e-commerce business considering affiliate-marketing, or to companies who require more specialised and tailored online feed solutions
Sanjit Atwal, Network Director NW Europe, TradeDoubler
“FusePump set the industry standard when it comes to high-quality data feeds. The comprehensive feeds they provide allow our publishers to select and maintain the highest converting advertisement content. Their cutting edge innovations with banner advertising and widgets have made them the agency of choice for many big name consumer brands."
Daniel Powel, Solutions & Operations Director, Commission Junction
The Body Shop upgraded their affiliate offering 10 months ago with the full suite of FusePump marketing tools including the affiliate marketing hub. The Body Shop wanted us to push this from the word go. The hub has been a real focus for our affiliate programme during this time. It has allowed us to run effective affiliate recruitment and retention campaigns, publicise offers directly and keep the affiliates engaged and updated all in one place. Always happy to develop the hubs offering, FusePump were recently able to quickly add the data-feed driven Coull video technology, giving affiliates another great way of promoting The Body Shop products. The team effort helped us win the best managed affiliate programme at the A4U Performance Marketing awards this year!
An on-going and constant issue for travelsupermarket.com is non-complete data in varying formats, which makes it more difficult to integrate new sites efficiently. FusePump data feeds, with full inventory of products, brochure content and images allows for a smoother integration. Ultimately, this results in increased sales and revenue for everyone involved!
Cressida Sergeant, Head of Commercial & Partnerships, TravelSupermarket.com
Working with FusePump has been really simple. They’ve been responsive to our data integration needs, meaning we can get clients into retargeting quickly. We’ve worked with FusePump to on-board 6 clients so far. FusePump’s excellent technology and account managed service ensures a high percentage of products are made available for effective retargeting
Julien Herbin, Implementation Engineer, Criteo
Fusepump have been flexible and helpful in making amendments to our clients’ feeds in order to help us increase match rates. FusePump are able to change taxonomy and add more product details as requested by Pricegrabber. This helps us integrate clients better.