lastminute.com widget

FusePump supplied a lastminute.com branded WidgetCreator tool that incorporated the lastminute.com, the benefit of the Widget is that once an affiliate creates a Widget it dynamically updates daily with the latest deals from lastminute.com. FusePump also provided the additional feature of allowing the affiliate to choose the default offering when the add is displayed, affiliates know their customers better than anyone else, this feature allows them to display relevant City Breaks to their audience. For example showing City Breaks to Paris on their Paris holidays page.

The added benefit of this tool is that once the customer interacts they are able to shop the FULL lastminute.com inventory.