About Facebook Integrations
The Best Channel for Product Interactions?
FusePump use product data to create engaging and novel content for use in social media, supplying product led solutions directly to clients. We also send product data to digital and creative agencies for use in social and f-commerce applications. The social media environment lets e-commerce sellers soften their brand messaging with interesting, fun and potentially viral applications. Retail brands that occupy the social space reap the benefits of valuable word of mouth recommendations, brand engagement and incremental online sales.
Main Advantages to Social Media Channels
- Create engaging, personalised consumer facing content that gets passed on
- Comprehensive data feed includes all the product attributes and features
- Deep link directly from Facebook to the product pages on the main e-commerce site
- Use the Facebook API, advertising demographics and business logic to produce targeted product advertising
For Digital Agencies
Create Engaging, Novel Campaign Content for Clients
FusePump work with digital and creative agencies to create smart, novel content for social media. We focus on extracting product data that allows us to position the clients, products and brands in new and engaging ways on Facebook. This can be done as a stand alone project for social media use only, or as part of a campaign across other online channels.
Advantages of Using Product Data Feeds in this Channel
- Product driven creative content can be put together with ease
- Focus on product features and reap the rewards of referrals, product engagement and Facebook 'likes'
- Products presented in novel and interesting ways using their features
- Consumers define how they interact with products using feature filters
- New customers acquired from Facebook can be tracked and measured across channels