Get Dynamic with your Display Advertising!
FusePump technology allows the consumer to interact and select products from within the banner display advertising unit. Dynamic display adverts extend beyond basic, static banner advertising concepts. The consumer personalises their product search within the banner advert using product feature filters, for example; price, colour and size. Once a product has been selected and clicked on, the consumer is taken directly to the relevant page on the e-commerce site, driving highly qualified traffic and improving sales conversion. FusePump then feed back sales data to marketing teams via tracking tags.
Why use Dynamic Banner Adverts?
- Set dynamic, product advertising content according to the target audience
- Allow consumers to interact and engage with product features using filters within the advert
- Generate highly qualified web traffic to your e-commerce website with increased conversion
- Product data updates directly from e-commerce website - no need to reconfigure advertising
- Whole product inventories can be showcased within the unit if required
- Get useful insights and marketing data on consumer product interactions and sales