Paid Search Automation
Product feeds can be used to match consumer search terms directly to products and product information eg EAN codes, colour, exact descriptions, pricing and more. The search term can be deep linked to the product page on the merchant e-commerce site improving the chances of conversion. Please contact us for more on automating and optimising your paid search using a product feed.
Advantages of using a FusePump product feed for this online channel:
- Product matching feeds can be produced within 2-3 weeks
- We can match long tail search terms to products. Low volume, low PPC cost but very high conversion
- Highly cost effective. Campaigns can be fine tuned and refined easily. Search terms reflected in meta-descriptions
- Consumer finds exactly what they are searching for and are taken directly to the deep linked product. We work with several partners in this area and have in depth knowledge and experience
- Read the M&S case study for more on PPC search automation results
- Click here to download free PDF guides on paid search automation and data feed best practice in the retail, travel and mobile sectors
