Mobile Website Creation
E-commerce merchants need to engage their customer base through the mobile channel. Product feeds enable the simple rendering of elements of e-commerce sites into m-commerce sites. We find effective solutions to showcase products without having to reskin the current e-commerce site. Although customers appear to transact on the mobile site they transact via the main e-commerce site. We use an API to enable this. Please contact us for more on m-commerce integration and how feeds can be used to build out a functioning mobile site.
For example, FusePump product feeds are used to power O2's mobile site here: http://m.o2.co.uk
Advantages of using a FusePump product feed for this online channel:
- You don’t need to ‘optimise’ your current site for mobile applications
- We can create mobile sites that are product rich increasing the chance of conversion
- Mobile sites can be built quickly using product feeds with little tech or creative time resources needed
- You can greatly simplify the way the entire product inventory is displayed in mobile browsers
- Allows users to easily locate what they are after and transact simply through the mobile channel
- Click here for free PDF downloads on data feed best practice in the retail, travel and mobile sectors

