Google Adwords Automation
Data feeds are used to match consumer search terms to relevant products. Search terms can be matched to product attributes like; manufacturer codes, colour, exact descriptions and price that are contained within a data feed. The consumer is then show the most relevant Google advert. The advert is deep linked to the precise product page on the merchant e-commerce site. Please contact us for more on automating and optimising your paid search using a product data feed.
Advantages of using a FusePump product feed for this online channel:
- Product matching feeds can be produced within 2 weeks
- Match and mop up 'long tail' consumer search terms and deep link to products
- Search terms reflected in meta-descriptions
- Cut PPC costs by not bidding on out of stock products
- Consumer finds exactly what they are searching for and are taken directly to the deep linked product
- We work with several partners in this area
- Read the M&S case study for more on PPC search automation results
- Click here to download free PDF guides on paid search automation and data feed best practice in the retail, travel and mobile sectors
