Email Marketing
Data feed integrations allow product level content to be served directly to consumers within emails. This can form part of automated CRM processes, where business logic can be applied. Alternatively, relevant content can be used to retarget consumers that have abandoned products in e-commerce baskets. Please click on the links below for FusePump's solutions to commonly encountered email problems.
Advantages of using a FusePump product feed for this online channel:
- Allows precision, using business logic, to target database segments
- Allows for new and creative direction in campaign planning for emails
- Feeds can be easily integrated through email marketing platforms eg Exact Target, Responsys etc
- Dynamic, up to date product content can be used in conjunction with CRM data
- Simple retargeting of abandoned purchases with either 'like products' or offers around the abandoned product
- Automated post targeting of purchases using business logic to showcase related products
- We have well developed relationships, knowledge and partners in this area
- Click here for free PDF downloads on data feed best practice in the retail, travel and mobile sectors
