Behavioural Retargeting
Behavioural retargeting allows you to find your previous website visitors across the internet and display relevant advertising to drive them back (retarget) to your website. It can serve as a highly effective reminder to purchase either from a brand or product perspective. Please contact us with any retargeting questions that you might have.
Advantages of using a FusePump product feed for this online channel:
- Adverts we serve are interactive and allow the consumer to further explore the product they have expressed an interest in. We can add similar products to the retargeting message.
- Product feeds are updated and accurate, which means that business logic can be applied to, for example, out of stock products
- We have close working relationships with our retargeting partners to achieve the best outcomes for our clients in this area.
- See our guest blog article by Criteo N. Europe MD Michael Steckler
- Click here for free data feed best practice PDF's in the online retail, travel and mobile sectors
