Thomas Cook approached us to build them an affiliate hub platform. This is part of their website and allows affiliate marketers to select product feeds and also utilise the AdCreator and WidgetCreator tools to create dynamic adverts for their publishing sites.

“The affiliate channel is an important element within the Thomas Cook marketing mix,” says Sophie Stoner, UK online partner marketing manager, Thomas Cook. “We are using FusePump’s technology and expertise to build much closer strategic relationships with our affiliates, with the aim of driving a significant increase in conversion rates, EPC (Earnings Per Click) and sales.”

Click here to go to the hub.