FusePump Newsletter 1

Hello from FusePump!

Welcome to the first FusePump newsletter of 2012. We wanted to highlight some new work we've completed recently, as well as let you know about the data feed best practice we released with the IAB's Affiliate Marketing Council.

FusePump continue to set the gold standard when it comes to data feed solutions and best practice. We teamed up with the Internet Advertising Bureau (IAB) to produce a series of papers covering the retail, travel and telco (mobile) verticals. In case you are in any doubt about how valuable data feeds are, there's also an introductory paper free to download entitled 'Why do I need a product feed?'

We've delivered a performance marketing hub to lastminute.com. This panel helps centralise the lastminute affiliate marketing campaigns and enables effective management and performance measurement. Click here for more on our performance marketing tools.

We're looking forward to attending Econsultancy's Innovation Awards this week. FusePump are also a sponsor of the Digital Cream event on March 15th. We'll be moderating the 'Using product level data for online marketing' table and hope to see you there. Sign up here for free!

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