FusePump and the IAB launch Data Feed Best Practice Guidelines
FusePump and the Internet Advertising Bureau (IAB) have launched new guidelines on data feed best practice. There are 4 titles in the series that can be downloaded from the FusePump or IAB Affiliate Marketing website:
- Why do I need a product feed?
- Data Feed Best Practice in Travel
- Data Feed Best Practice In Retail
- Data Feed Best Practice in Mobile
The first title in the series 'Why do I need a product feed?' sets out the reasons why an e-commerce business may want to consider utilising data feed technology for online marketing.
The three other guides detail all the elements that should be included in a high quality data feed when marketing in these verticals. The guides were written with the intention of being accessible for any online marketing or e-commerce marketers in the Travel, Retail or Mobile sectors.
Included in the guides are best practice in formatting, attributes to include and the detail of attributes that will ensure performance is optimised when using data feeds for online marketing.
To download the free guides please click here
For more information on performance marketing and how practical data feeds can be for online marketing click here
For more on the IAB AMC click here
