FusePump and the IAB launch Data Feed Best Practice Guidelines
FusePump and the Internet Advertising Bureau (IAB) have launched new guidelines on data feed best practice. There are 4 titles in the series that can be downloaded from the FusePump or IAB Affiliate Marketing website:
- Why do I need a product feed?
- Data Feed Best Practice in Travel
- Data Feed Best Practice In Retail
- Data Feed Best Practice in Mobile
The first title in the series 'Why do I need a product feed?' sets out the reasons why an e-commerce business may want to consider utilising data feed technology for online marketing.
Using Product Data Feeds to Automate Paid Search Marketing
Search Engine Marketing (SEM) is the practice of matching the search terms a consumer uses in, for example, Google to products on e-commerce sites. Often called paid search, or pay per click (PPC) it is a type of online acquisition marketing. For merchants that sell online ‘paid search’ is an extremely important sales tool. SEM is about producing compelling advertising that makes an online consumer click on the link within the advert. The more relevant an advert is to the search terms used, the more likely this is to elicit a click through.
FusePump helps drive multichannel success at M&S
Data feed technology and know-how powers M&S product marketing across multiple online channels
Marks & Spencer (M&S) is one of the UK’s leading general merchandise (clothing & home) and food retailers with a turnover of £9.7bn. Despite difficult trading conditions, M&S reported group revenue of £9.7bn and saw sales rise 4.2% in 2010/11, with around 21 million customers visiting its stores each week. It has 78,000 employees across the UK and 42 territories globally.
FusePump feeds deliver Club Med a 40% increase in agency sales
FusePump have delivered Club Med a 40% increase in their agency sales since partnering with them 6 months ago. Club Med offer luxury Winter and Summer holidays in 80 resorts all over the world. The feed we produce relates to luxury winter sports holidays, reflecting the next booking season.
Waitrose home site widgets - A novel way to engage customers online
We were asked by Waitrose to develop a series of interactive home site widgets for them that showcased the wine and flowers range. Both widgets can be seen below.
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FusePump deliver Branded Ad-Content Units for Thomas Cook Affiliates
FusePump and Thomas Cook are pleased to announce that there are new branded ad content units available via the TradeDoubler affiliate network.
The Thomas Cook branded AdCreator is a tool that enables affiliates to display dynamic Ads updated with Thomas Cook products in the form of a banner. A tutorial on the AdCreator can be found on the FusePump YouTube Channel : http://www.youtube.com/user/fusepump
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