Frequently Asked Questions
We are about innovation, technology and expert online marketing techniques. We offer a managed service and work closely with our clients to achieve the best results. We love being creative with our product feeds and work with many different agencies and end clients to optimise their online product marketing through multiple channels.
FusePump produce high quality, reliable product data feeds. These can be integrated into many online applications and used to market your products through many online channels. Traditionally, we work with affiliate networks to push feeds through web publishing sites. We still do this but have developed many other online outlets for our technology solutions
A Product feed is a way of reproducing all your product data, including product attributes and information, anywhere on the internet. The feed can be used to power many applications from dynamic and engaging ad content to automating online processes such as paid search marketing. By showcasing your products through many online channels you stand to gain greater coverage
A Product feed is a neat way of reproducing then syndicating your products elsewhere on the internet. A product feed can be used to either automate, enhance or simplify the following applications:
- Affiliate Marketing
- Dynamic Advertising
- Comparison Shopping Engines (CSE’s)
- PPC Automation
- Google Shopping
- Mobile sites and mobile
- Behavioural Retargeting
- F-Commerce and Social Media
Simply put, our feed technology and expertise in online channel marketing are second to none. We offer clients an account management service and there is a wealth of experience and know how within the company. We engage with clients on a consultative basis and only engage when we know we can add value to their online marketing proposition
We have software that allows us to extract data quickly and efficiently from e-commerce web sites. We then refine this into a product feed and ensure that it is correctly formatted and comprehensive, in terms of the product information it contains. The feed can be integrated in to a variety of online applications. If necessary, we work closely with other agencies involved in online marketing to ensure seamless integration into end use applications.
We are often the technology solution provider that sits in between digital agencies and other third party solution providers and the end client. Increasingly we are able to provide solutions directly to the end client through our projects and bespoke integrations service. We have a number of online affiliations and working relationships already in place and can call on a wealth of experience to deliver the best product marketing solutions for clients.
We are very reasonably priced and it doesn’t matter if you have 1000 products or 1,000,000 products online. Our technology enables you to wrap up all the products and product information and then syndicate this into other online applications. We charge a set-up fee for data extraction, then a monthly retainer depending on the services you want to use. We can also operate on a shared revenue model or one-off project basis.
No. Quite the opposite, we don’t require any technical input from the end client. We just need permission to extract data from the e-commerce site and can go from there
The FeedCreator tool allows the affiliate marketer to have full control over elements of the product feed. This ranges from choosing which categories and/or sub categories they select, to filtering by price, promotional elements/discounts and so on. Once the affiliate has selected their required products they can then choose and rename the attributes they wish to consume in order to fit the schema of their site. Feeds can be saved and revisited at a later date for changes and updates to be made
We can assess what you have already in place and are happy to make recommendations. We can analyse your current product feed and consult on your online channel marketing requirements. We work on a collaborative basis and our clients tend to see us as a technology service provider that bridge the gap between other agencies they work with and their product marketing solutions.
We have a set of tools that enable feed consumers (users) to select elements from the feed that are relevant to their core online audience. For example, a web publisher whose site is called ‘Spanish Sun’ may only want to include holidays from Spain. They could also select only discounted holidays or special offers. The feed could then be used to produce advertising copy or interactive widgets that sit on the homepage of the site converting visitors and driving revenue.We have 3 products that facilitate the use of product feeds:
- FeedCreator - select elements of the product feed you need
- AdCreator - create attractive consumer facing banner advertising
- WidgetCreator - create interactive consumer facing widgets
We would normally refresh a product feed every 24 hours. This would usually ensure that prices and offers match stock and advertising created from feeds is accurate. This is important in terms of advertising industry rules and regulations. We are flexible in this respect and if you require more frequent updates we can accommodate this
Feeds can normally be set up within 2-3 weeks of engaging with us. Bespoke feeds and projects may take longer. The short set up period means that ROI can be realised quicker, a distinct advantage of using feeds to service your online channel marketing needs. Product feeds massively simplify online channel marketing for e-commerce managers. Data can be extracted daily from the client e-commerce site, which meand it is always recent and accurate. End use applications can dramatically increase EPC (earnings per click) and consumer engagement with the brand or products. Ease of use and reliability of our technology is also a distinct advantage of a FusePump feed for affiliate marketers
We can create and integrate the feed for you. Marketing your products through CSE’s and Google’s shopping channels can be a superb way to create incremental revenue from your products whilst not adding hugely to the online marketing cost base
