Google Shopping

Optimised Product Data Feeds Deliver Google Shopping Sales

FusePump product data feeds provide an effective way of displaying products in Google Shopping, via the Merchant Centre. Google Shopping is charged on a CPC basis (in the UK) similar to Google Paid Search. The importance of this channel has increased with the advent of Product Listing Ads (PLAs). Consumers see product information and images alongside paid search adverts, and can compare features of similar products to find the best deal for them. In this respect, the Google Shopping channel has become an online marketplace similar to Amazon or eBay. FusePump follow the Google Shopping feed specification criteria precisely, so that products list effectively and gain maximum visibility within the channel.

FusePump Simplify Google Shopping Product Integrations

• Integrate your whole product inventory directly into the Google Shopping Channel
• Classify and categorise your products correctly according to Google's data feed specification
• Optimise product listings by adding additional information on product features
• Ensure each product is correctly categorised and labelled, generating highly qualified web traffic to your site
• Ensure that products are represented consistently across Google channels
• Ensure product images are matched against consumer search terms, e.g. colour, price and model number
• Reduce CPC budgets and misclassified click through by serving accurate adverts in response to consumer search
• Reduce CPC costs by not including out of stock products in the product data feed