Direct Product Integrations

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FusePump integrate clients' products directly into online marketing channels. We are a full services agency offering data production and programming teams, as well as front end developers who design and develop on brand advertising for clients. We also have a dedicated projects team that consult with clients to produce bespoke solutions for onsite merchandising units, affiliate tools and performance marketing hubs. Working directly with clients enables us to deliver solutions and keep costs to a minimum.

Google Shopping

Google’s shopping channel moved to a paid-for service based on product listing ads in February 2013. Products integrated into Google Shopping are now ranked by a combination of bidding and product relevance. Retailers’ data feeds now need to be of a much higher quality than before, as the aim of the changes is to improve the customer experience; this requires accurate, up-to-date product data. FusePump can help retailers to optimise their product feed so they can maximise the reach of their product inventory within Google Shopping and therefore increase their click-through and conversion rates. FusePump also offer a platform that enables retailers to analyse and monitor their products’ performance within each online channel.

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Online Marketplaces

Online marketplaces, such as Amazon and eBay, can be extremely lucrative for e-commerce merchants as they have a loyal customer base. Merchants who integrate their product inventory into a marketplace benefit from it being accessible by thousands of potential consumers. As FusePump use data feed technology, their clients’ entire product catalogue (including all attributes) can be integrated into each marketplace and regularly refreshed to ensure that data is accurate. Each individual product’s details can be mapped, optimised and categorised for each specific marketplace, saving time on the implementation process and giving our clients’ products the competitive advantage within a marketplace listing. Selling products on marketplaces also makes it relatively simple for merchants to showcase their products internationally.

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Price Comparison Sites (CSEs)

Price comparison sites (CSEs) allow online shoppers to browse product prices at various retailers in order to find the best value. FusePump can integrate their clients’ product data into this channel, trimming the feed and optimising the content to make the products more visible to online consumers.
FusePump also map the feed to the exact categories of each CSE and match clients’ products to the long-tail search terms to generate incremental revenue. Price comparison sites we work with include Kelkoo, Reevoo, Nextag and Shopzilla and we also achieve the same high-quality results in meta search in the travel vertical.

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Meta Search (Travel)

When looking for a holiday, consumers often do a lot of research, some of which is likely to be in a meta search engine. These compare the prices of various travel deals (flights, hotels and package holidays), which direct the consumer to the main site once they make a choice. FusePump integrate travel site data into these search engines, making the most of rich product data to include more details and attributes. We help our clients integrate with travel search engines including Kayak and Skyscanner and require no technical time from the client.

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Onsite Merchandising

The idea of presenting your product best sellers 'back' on the e-commerce site can generate additional sales. On Site Merchandising units allow consumers who are already on your website to engage with your products in novel ways.

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Affiliate Marketing

FusePump produce high-quality data feeds that our clients use to integrate into affiliate networks. FusePump technology enables advertisers to distribute up-to-date product information via these networks; the FusePump affiliate tools help marketers publish targeted information on their websites.
With FusePump technology, affiliates can easily create branded advertising that engages directly with their target audience, as it consists of specific products that are related to the affiliate’s target audience. These products are chosen from within an advertiser’s data feed using the FusePump FeedCreator. This feed can then be incorporated into dynamic adverts and widgets using the AdCreator and WidgetCreator.

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Testimonial

The FusePump MCMP makes it easy for us to analyse and compare product performance data – including earnings per click and sales volumes – across all channels, including the affiliate sector. By using the platform we can clearly see if certain products should be optimised for a specific channel, or removed altogether.

Richard Garrod, Marketing Director, Chemist Direct

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