Sean McAuley gives some top tips on getting the most from data feeds

Being creative with your data feeds to increase ROI

FusePump’s recently appointed UK commercial director Sean McAuley, outlines some of the tactics merchants and publishers can employ to ensure their product data is distributed more effectively and achieves better ROI through the affiliate channel.

Medium sized online businesses needn’t miss out on data feed technology and online opportunities

Whilst there are many SME’s (1) for whom product feeds will be completely irrelevant, there are many others that are experiencing rapid growth in online sales as well as burgeoning ‘back end’ databases and ever increasing and complex marketing and CRM needs. These are exaclty the SME’s who may want to consider the value of a product feed that will help simplify and enhance their online marketing strategy, whilst allowing them to take advantage of current market conditions.