Important Changes to Google Shopping

From February 2013, Google Shopping will move from being a free price comparison engine to become a paid for service that focuses on Product Listing Adverts (PLAs). Once the changes take place, products will now show results based on a combination of bidding and product relevance.

[[wysiwyg_imageupload:64:]]

The changes require retailers’ data feeds to be of a much higher quality than before, as one of the aims of the new system is to improve the customer experience.

A high-quality data feed will ensure that fewer irrelevant products are returned when a customer searches in the channel.

FusePump are making sure that they understand the implications of all the proposed changes to help retailers optimise their product feed. This will allow retailers to maximise the reach of their products within Google Shopping and increase their click-through conversion rates.

If you have any questions about Google Shopping, please contact FusePump for more information on feed integration in this channel. We’ve also produced a handy Guide to Google Shopping that you can download.

Advantages of using a FusePump product feed for this online channel:

• Compliant with Google Shopping’s new standards
• Quickly integrate your online inventory into this channel
• Automation of this process, saving manual time and effort
• Fast turnaround times and integration
• Exclusive FusePump tools highlight possible feed optimisation delivering actionable insight

Download our Guide to the Google Shopping Changes.