February 2012
Sean McAuley gives some top tips on getting the most from data feeds
Being creative with your data feeds to increase ROI
FusePump’s recently appointed UK commercial director Sean McAuley, outlines some of the tactics merchants and publishers can employ to ensure their product data is distributed more effectively and achieves better ROI through the affiliate channel.
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Guest Blog - Chris Bishop from 7thingsmedia on running successful affiliate marketing campaigns
How do 7thingsmedia promote affiliate campaigns and what’s the main difference between what you do and what a network does?
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Guest Blog - Helen Southgate asks 'Is the Affiliate Industry Ready for Attribution Models?'
It was revealed through Econsultancy this week that Vodafone have launched with TagMan to enable them to understand the contribution of all of their channels. This is something that I know many other Advertisers are looking as across not just online but all marketing channels. It is indeed the holy grail of marketing to understand the true value of each channel.
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