It all seems so simple. Produce a great website. Present some alluring products. Maybe discount some stuff. Wait for the revenue – especially around the festive season – to start rolling in.
Except, as most retailers already know, it isn’t that easy. This year, more than ever, the Christmas winners will be the online stores that deliver the best mobile experience, and excel at channel marketing.
We’re delighted to announce that we’ve won another – yes, another – award for our incredibly useful BuyNow solution, this time at The Digitals in London.
Celebrating digital marketing projects that stand out from the crowd, The Digitals Awards – hosted by Econsultancy in Tobacco Dock last night after the first day of their Festival of Marketing – saw FusePump and Microsoft Mobile Devices (previously Nokia Devices & Services) take away the top prize in the Technology, Media & Telecoms category.
FusePump is once again sponsoring Econsultancy’s Festival of Marketing event, which is held this week (12th and 13th November) at Tobacco Dock in London.
The Festival celebrates every facet of modern marketing: from strategy, data, analytics and insights to personalisation, social media, creativity and customer experience. With headliners including Bradley Wiggins, spin doctor Alastair Campbell and directors from the Government Digital Service, the event also boasts talks from M&S, Sticky Content, Net a Porter, Airbnb, Coca Cola, Selfridges and Ryanair.
FusePump and Microsoft Mobile are delighted to announce that they are finalists in the TMT (Technology, Mobile and Telecoms) category of The Digitals, the prestigious digital marketing awards from Econsultancy.
Following a theme of “capture, cultivate, create”, the event features more than 40 speaker sessions offering exclusive insights and will host around 1000 marketers keen to learn and share their knowledge.
An on-going and constant issue for travelsupermarket.com is non-complete data in varying formats, which makes it more difficult to integrate new sites efficiently. FusePump data feeds, with full inventory of products, brochure content and images allows for a smoother integration. Ultimately, this results in increased sales and revenue for everyone involved!
Cressida Sergeant, Head of Commercial & Partnerships, TravelSupermarket.com