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FusePump Blog

We are delighted to be working with British fashion brand MiH Jeans to help them establish a stronger presence within Google Shopping, to attract new customers and increase online sales. We've already built two product data feeds for MiH Jeans, one for Google US and one for Google UK.

Our clever technology gathers all the product information from the MiH Jeans e-commerce website daily to ensure that the feeds supplied to Google contain only accurate, up-to-date information regarding the product range, prices and specific product availability.

When Chain Reaction Cycles (CRC) was gearing up to re-platform their e-commerce website in 2013, they knew they needed a partner that could work quickly, that was familiar with website migrations, and could continue to optimise CRC’s multi-channel marketing efforts during the long process of re-platforming. Read our latest case study to find out why FusePump was the perfect choice.

With hundreds of our clients relying on us to produce their Google Shopping data feed, we do consider ourselves pretty familiar with the (changing) rules and regulations of Google Merchant Center.

From dealing with Google's recommendations to data optimisations and the benefits of microdata, our digital marketing experts have put together a brief but extremely useful guide to getting the most out of this lucrative online marketing channel.

It provides essential information like:

It all seems so simple. Produce a great website. Present some alluring products. Maybe discount some stuff. Wait for the revenue – especially around the festive season – to start rolling in.

Except, as most retailers already know, it isn’t that easy. This year, more than ever, the Christmas winners will be the online stores that deliver the best mobile experience, and excel at channel marketing.

We’re delighted to announce that we’ve won another – yes, another – award for our incredibly useful BuyNow solution, this time at The Digitals in London.

Celebrating digital marketing projects that stand out from the crowd, The Digitals Awards – hosted by Econsultancy in Tobacco Dock last night after the first day of their Festival of Marketing – saw FusePump and Microsoft Mobile Devices (previously Nokia Devices & Services) take away the top prize in the Technology, Media & Telecoms category.

FusePump is once again sponsoring Econsultancy’s Festival of Marketing event, which is held this week (12th and 13th November) at Tobacco Dock in London.

The Festival celebrates every facet of modern marketing: from strategy, data, analytics and insights to personalisation, social media, creativity and customer experience. With headliners including Bradley Wiggins, spin doctor Alastair Campbell and directors from the Government Digital Service, the event also boasts talks from M&S, Sticky Content, Net a Porter, Airbnb, Coca Cola, Selfridges and Ryanair.

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