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FusePump is pleased to be sponsoring the 2014 Performance Marketing Insights event in London, taking place on 28th and 29th October. 

Following a theme of “capture, cultivate, create”, the event features more than 40 speaker sessions offering exclusive insights and will host around 1000 marketers keen to learn and share their knowledge. 

The FusePump stand will show off some exciting new innovations, and offer information on our existing solutions – from multi-channel marketing integrations to digital creative. Get excited!

Two members of the FusePump Client Services team, Managing Director of Feed Management Sean and new Account Manager Eliza, headed over to Google HQ for the Retail Summit on Monday (29th September). Hosting 80 retailers in one room, including our lovely clients at Hillary’s Blinds, House of Fraser and John Lewis, as well as Aston Martin and Phones4U, the event was split into five segments: ‘The Future of Retail’, ‘The Changing Face of Retail’, ‘Online Transaction & Commerce Moving Forward’, ‘Data-Driven Attribution’ and a Q&A panel on the day’s topics.

We are delighted to be involved once again with Econsultancy’s wonderful Festival of Marketing event. Hosted over two days at Tobacco Dock in London, the Festival celebrates every facet of modern marketing: from strategy, data, analytics and insights to personalisation, social media, creativity and customer experience.

With headliners including spin doctor Alastair Campbell and directors from the Government Digital Service, the event also boasts talks from M&S, Sticky Content, Net a Porter, Airbnb, Coca Cola, Selfridges and Ryanair.

As Scottish web marketer working in London, I am intrigued as to what a Yes vote in the upcoming Scottish Independence Referendum would do to the digital ‘landscape’ – in Scotland and beyond.

I am presenting a (reasonably light) analysis of the possible effects of Scottish independence on digital marketing, the world of online retail and the internet in general (which, on the 18th and 19th September, is likely to explode).

Wow, this blog post has a lot to prove. “Appear on the first page in Google”, as well as being a spammer’s favourite email subject line, is one of the most common themes in the blogosphere. Digital marketing experts spend a fair amount of time on this subject, but today I’m going to breeze through it in seven easy steps. Haha.

Further to our recent blog posts on Custom Labels and changes to Google Shopping, I thought it might be a useful exercise to take a stroll through the many different ways your products can actually appear on the search giant that is Google.

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