Although many of us were acutely aware that the recent bank holiday was the last one (in England, at least) until Christmas Day (sigh), rain probably deterred us from making the most of it. Indeed, few of us appear to have ventured out at all, with footfall at shops and retail parks dropping by as much as 14.1% across the UK on Monday.
Sure, Saturday and Sunday may have been fairly sunny, but the holiday weekend overall saw shopper numbers drop by 5.4%, according to stats from Springboard. High street stores were particularly empty, seeing a 7.3% drop in shopper numbers over the weekend.
There are some countries on this dear planet of ours – think Belgium, Switzerland, Canada – where there is a veritable smorgasbord of languages to choose from. And when you are a business operating in one of these multilingual states, you really need to cater for everyone… or risk losing valuable sales.
FusePump presents a very simple and very handy guide to one of the newest features of the Google Shopping set-up… Custom Labels.
Custom Labels will replace AdWords Labels in your Merchant Center feed in late August.
This is part of the exciting big move from Product Listing Ads to Google Shopping Campaigns. Don’t panic. What consumers actually see won’t change – ads will appear in the same places, in the same format – but the way product data and campaigns are managed, monitored and optimised behind the scenes… well, this will change a little bit.
Our bulging database features items from a range of retailers; from bikes to books, from sandals to sandy beach holidays. We gather all these products, all the attributes and prices and offers and delivery information, and organise, optimise and help market these products across the web.
The sheer scale of the operation means that we are pumping out millions of product adverts every day. Wouldn't it be interesting to see what people are most likely to click on? And have a little think as to WHY they are clicking? Our handy infographic does just that.
This month, FusePump rolled out their new-look Affiliate Hub to clients, including House of Fraser. The Affiliate Hub (or Performance Marketing Hub) is a place where affiliates can simply log in with their network ID and grab all the latest promotional material from a particular brand. We’ve always had one: it just works (and looks) better now.
Working with FusePump has been really simple. They’ve been responsive to our data integration needs, meaning we can get clients into retargeting quickly. We’ve worked with FusePump to on-board 6 clients so far. FusePump’s excellent technology and account managed service ensures a high percentage of products are made available for effective retargeting