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FusePump Blog

Did we mention that the new FusePump website is now live! To celebrate this, we decided to run a little competition. However, the prize was far from meagre, with £100 of Amazon vouchers up for grabs.

 

All we asked was that visitors to our site sent us their comments and suggestions. In return we placed each entrant into a prize draw.

Adding to their portfolio of retail clients, e-commerce marketing experts FusePump are to work with leading value fashion brand New Look to help improve its affiliate marketing programme. At the forefront of all that’s fast, fun and fabulous in fashion today, New Look has embraced multichannel retailing with its mobile site and Facebook page which has over 2 million ‘likes’.

Everyone’s talking about cross-channel e-commerce marketing, but what about cross-border e-commerce marketing?

Europe is currently experiencing rapid growth in terms of online e-commerce adoption, with sales in the 13 largest online markets in the EU estimated at €200 billion and growing at almost 20% each year.1

These figures are quite impressive, so it’s clear to see why companies are looking to expand their business and take it elsewhere.

Businesses often cite various challenges when it comes to selling abroad. Supply chain logistics, localisation and lack of knowledge about the country’s culture or market strategy are all common worries.

After a successful set of events in the UK, FusePump are travelling across the Atlantic in June to attend several on offer in New York City. The first of these is Integrated Marketing Week, which runs from June 10-13, followed by the Rakuten LinkShare Symposium from June 17-18.

E-commerce marketing technology company FusePump have launched their new e-commerce marketing platform. The Multi-Channel Marketing Platform allows merchants to optimise their marketing activity across various online channels, offering ‘actionable insight’ and the ability to drill down to product attribute level.

One of FusePump’s aims is to make multi-channel e-commerce simple for retailers. To ensure that we achieve this, our website also needs to be simple, so that people can understand everything we do. After many months of development, we’re pleased to announce that our new site is now live!

Decked out in shades of FusePump’s trademark blue, the new website has been designed to provide users with comprehensive information about FusePump technology and e-commerce marketing services, without bombarding them with too much detail.

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Testimonial

The FusePump MCMP makes it easy for us to analyse and compare product performance data – including earnings per click and sales volumes – across all channels, including the affiliate sector. By using the platform we can clearly see if certain products should be optimised for a specific channel, or removed altogether.

Richard Garrod, Marketing Director, Chemist Direct

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