Back in October FusePump spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in e-commerce without selling direct to consumers.
In this article we put forward the case for referral sales and why it could take over from brand e-commerce.
Over the years, brands have dipped in and out of direct e-commerce, selling their products straight to the consumer. Apple is one brand that has seen considerable success by selling direct, whereas others like GSK have called it a day (at least for now).
Ecommerce product marketing experts FusePump have teamed up with the IMRG to produce a set of best practice guides on using product data feeds.
These guides explain the benefits of using data feeds when listing products online, as well as technical specification documents providing structure and attributes for retail and mobile data feed usage.
With multichannel marketing programmes growing in significance for businesses, ensuring that cross-channel marketing content stays consistent is vital to providing a seamless consumer experience.
It’s less than one month until Christmas and the busy season is about to hit retailers, particularly in America where Black Friday and Cyber Monday are fast approaching.
With so many online channels available to advertise and sell your products, are you making the most of all of them?
We’ve compiled some tips for multichannel product listing optimisation to help you improve your product integrations across the various online channels, including eBay and Google Shopping, this holiday season.
Online marketplaces are a great source of income for retailers, especially for those looking to branch out and expand their customer reach. As well as the larger marketplaces like Amazon, there are also other more niche marketplaces that attract a different audience.
The easiest way to integrate your products into a marketplace is by using a product data feed. Data feed software can extract comprehensive product information directly from your e-commerce site, ensuring all product information is accurate and up-to-date. The more product data you have, the better.
The Christmas adverts are out in full force and retailers across the world have their marketing campaigns ready, bigger and better than ever before.
Smyths Toys Superstores is expecting a huge influx of orders as Christmas approaches and they are trying to make things as easy as possible for their customers. Their website boasts the top Christmas toys for 2013 as well as store opening hours for Christmas and a host of other features.