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FusePump drive a 250% increase in mobile site registrations for Orange

Written by michaela on Wednesday 22nd May 2013

Orange ES Case Study

Services provided:

  • Mobile site creation
  • Feed creation
  • FeedCreator

Established in Bristol in 1994, Orange was the fourth company to move into the UK mobile marketplace, becoming the youngest company to enter the FTSE 100 in 1996. Orange ES was originally known as Amena in Spain until it was bought by France Telecom in 2005 and it is now the third biggest mobile phone network in Spain, with more than 13 million customers.

The Plan

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Coast, Oasis and Warehouse launch International Marketing Programme with FusePump

Written by michaela on Wednesday 22nd May 2013

FusePump have announced that they are working with Coast, Oasis and Warehouse, to further enhance their omnichannel and marketing programme internationally.

FusePump will be providing the three brands with e-commerce marketing solutions to support the multi-platform, andotherbrands.com, across six countries, including Australia, Sweden and the US.

Bianca Mercer, Head of International Ecommerce said:

“We are very excited to be working with FusePump on our international marketing programme. FusePump are great partners to help drive our online channel and application development through providing technology that will enhance the customer shopping experience online.”

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Winner of the FusePump Competition announced!

Written by michaela on Friday 17th May 2013

Did we mention that the new FusePump website is now live! To celebrate this, we decided to run a little competition. However, the prize was far from meagre, with £100 of Amazon vouchers up for grabs.

 

All we asked was that visitors to our site sent us their comments and suggestions. In return we placed each entrant into a prize draw.

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FusePump give New Look a ‘new look’ for their Affiliate Programme

Written by michaela on Thursday 16th May 2013

Adding to their portfolio of retail clients, e-commerce marketing experts FusePump are to work with leading value fashion brand New Look to help improve its affiliate marketing programme. At the forefront of all that’s fast, fun and fabulous in fashion today, New Look has embraced multichannel retailing with its mobile site and Facebook page which has over 2 million ‘likes’.

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Cross-Border E-Commerce on Marketplaces

Written by michaela on Wednesday 15th May 2013
Everyone’s talking about cross-channel e-commerce marketing, but what about cross-border e-commerce marketing?

Europe is currently experiencing rapid growth in terms of online e-commerce adoption, with sales in the 13 largest online markets in the EU estimated at €200 billion and growing at almost 20% each year.1

These figures are quite impressive, so it’s clear to see why companies are looking to expand their business and take it elsewhere.

Businesses often cite various challenges when it comes to selling abroad. Supply chain logistics, localisation and lack of knowledge about the country’s culture or market strategy are all common worries.

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Start spreading the news… FusePump are leaving for New York, New York

Written by michaela on Wednesday 15th May 2013

After a successful set of events in the UK, FusePump are travelling across the Atlantic in June to attend several on offer in New York City. The first of these is Integrated Marketing Week, which runs from June 10-13, followed by the Rakuten LinkShare Symposium from June 17-18.

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Testimonial

Working with FusePump has been really simple. They’ve been responsive to our data integration needs, meaning we can get clients into retargeting quickly. We’ve worked with FusePump to on-board 6 clients so far. FusePump’s excellent technology and account managed service ensures a high percentage of products are made available for effective retargeting

Julien Herbin, Implementation Engineer, Criteo

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