21
Feb
2012
Barney Larkin

Guest Blog - Chris Bishop from 7thingsmedia on running successful affiliate marketing campaigns

How do 7thingsmedia promote affiliate campaigns and what’s the main difference between what you do and what a network does?

10
Feb
2012
Barney Larkin

Guest Blog - Helen Southgate asks 'Is the Affiliate Industry Ready for Attribution Models?'

It was revealed through Econsultancy this week that Vodafone have launched with TagMan to enable them to understand the contribution of all of their channels.  This is something that I know many other Advertisers are looking as across not just online but all marketing channels.  It is indeed the holy grail of marketing to understand the true value of each channel.

02
Nov
2011
Barney Larkin

Guest Blog - Matt Bailey from PHG: Product level reporting – the missing piece of the puzzle?

Product level marketing is an accepted weapon in any advertiser armoury nowadays, and indeed is being taken seriously as a channel in its own right by most forward thinking brands and agencies. The availability of a comprehensive, robust and easily digestible product feed or API is considered a necessity by the majority and rightly so. It allows you to do some incredibly smart things across a range of online channels.

21
Oct
2011
Barney Larkin

The Future of Product Level Marketing - Affiliates & Performance marketers click here!

If you missed Lee Brignell-Cash at the A4U Expo in London you can get our views on the Future of Product Level Marketing by clicking here

29
Sep
2011
Barney Larkin

Guest Blog - Sanjit Atwal from Digital Animal: Scaled Digital Strategy Is Inherently Product (and User) Led

As we get closer to the adoption of web 3.0 you will start to see more use of the term ‘Big Data’. Like all de-jour terms ‘Big Data’ will mean different things to different people but, for the purposes of this article, we will focus specifically on e-commerce trends and the problems facing mature advertisers looking to grow their online business.