FusePump presents a very simple and very handy guide to one of the newest features of the Google Shopping set-up… Custom Labels.
Custom Labels will replace AdWords Labels in your Merchant Center feed in late August.
This is part of the exciting big move from Product Listing Ads to Google Shopping Campaigns. Don’t panic. What consumers actually see won’t change – ads will appear in the same places, in the same format – but the way product data and campaigns are managed, monitored and optimised behind the scenes… well, this will change a little bit.
Our bulging database features items from a range of retailers; from bikes to books, from sandals to sandy beach holidays. We gather all these products, all the attributes and prices and offers and delivery information, and organise, optimise and help market these products across the web.
The sheer scale of the operation means that we are pumping out millions of product adverts every day. Wouldn't it be interesting to see what people are most likely to click on? And have a little think as to WHY they are clicking? Our handy infographic does just that.
This month, FusePump rolled out their new-look Affiliate Hub to clients, including House of Fraser. The Affiliate Hub (or Performance Marketing Hub) is a place where affiliates can simply log in with their network ID and grab all the latest promotional material from a particular brand. We’ve always had one: it just works (and looks) better now.
Google is great. We all know that. It’s always trying to improve the experience for customers, particularly on its shopping portal, where they are keen to achieve maximum accuracy and consistency. They’ve announced some new features to Google Shopping that all marketers should be aware of – and FusePump is here to help.
At Worten we are very focused on increasing and improving our products’ online presence so it is vital to ensure that we not only use high-quality data but also that our product information is distributed across the various online channels correctly
Martin Leclerq, Affiliate Marketing Manager, Worten