Businesses have been able to advertise their products on Facebook ever since company pages were rolled out in 2009 – but, according to the social media giant’s announcement last week, they can now upload a product feed to the site and serve dynamically optimised product adverts to consumers.
Product Ads has been launched following the success of product ads on Google, where consumers entering keywords with ‘purchase intent’ are now faced with relevant, dynamically produced product ads from the Google Shopping advertisers, as well as the normal list of links to webpages.
We love a guest speaker here at FusePump HQ. Last week, we had the pleasure of welcoming Tatiana Kalinina from Yandex (Russia’s largest search engine) to the office. She had plenty to tell us about ecommerce in Russia, the appetite for international goods, and how Yandex can expose international retailers to an absolutely massive audience.
So, if you are thinking of building a Russian website in the Russian language (which denotes prices in Roubles), check out these 7 reasons to consider Yandex Market for your next channel integration:
Sean and Eliza from FusePump were invited to join the MR PORTER team at their Kingsman pop-up event in the Huntsman store on Saville Row on Tuesday. The event was to celebrate the launch of the new new Kingsman range in partnership with the release of the movie Kingsman: The Secret Service in the UK.
“MR PORTER and director Mr Matthew Vaughn have created a bespoke collection from Ms Arianne Phillips’ costume design for Kingsman: The Secret Service, to be released in early 2015. Each piece is crafted in Britain by heritage manufacturers, from the tailoring to the ties.”
Just as us digital marketers were getting our heads round ‘data’, we were hit with ‘meta data’. And now, if we want to promote our products in Google Shopping through Google Merchant Center, we almost certainly need to embrace a new concept: microdata.
This refers to the tags that you put within product pages, to help describe the content better, which Google accesses to confirm that what you are advertising on Google Shopping is accurate.
Whether you think it is a buzzword best left in 2014, a useful way to describe the things that you write and draw, or the most exciting concept in the world of online marketing bar none, the fact is that “content” is still being discussed in the New Year. Indeed, “things that you write and draw” (relating to your brand, your products, your industry, the world in general) is looking like a rather unsophisticated definition of what “content” actually encapsulates.
We are delighted to be working with British fashion brand MiH Jeans to help them establish a stronger presence within Google Shopping, to attract new customers and increase online sales. We've already built two product data feeds for MiH Jeans, one for Google US and one for Google UK.
Our clever technology gathers all the product information from the MiH Jeans e-commerce website daily to ensure that the feeds supplied to Google contain only accurate, up-to-date information regarding the product range, prices and specific product availability.
Working with FusePump has been really simple. They’ve been responsive to our data integration needs, meaning we can get clients into retargeting quickly. We’ve worked with FusePump to on-board 6 clients so far. FusePump’s excellent technology and account managed service ensures a high percentage of products are made available for effective retargeting